HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

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Featured Content
HP Work Relationship Index

HP launched its first annual HP Work Relationship Index. The study, which surveyed more than 15,600 respondents across various industries in 12 countries, reveals the world's relationship with work is at a breaking point – and its effects are pervasive. Read more here.

Flexible and Future-Ready: Empowering Workforce Success in the Next Era of Work

As the workplace landscape evolves at an unprecedented pace, the need to understand diverse employee needs and equip them with the right technology and tools to support their work is more important than ever. By driving seamless connectivity, enhanced productivity, and robust security in the next era of work, organizations will enable their workforce to be a force for growth.
HP Sustainable Impact Report Executive Summary 2022

Ninety-one percent of parents reported concern about climate change, with a majority indicating the crisis has even impacted their perspective on having more children. The study also revealed that most parents are looking for companies to take action on climate change and are prioritizing sustainable practices and purchases.
In the Hybrid Race Ahead, Future-Ready Partners Will Be Poised to Win

When HP launched the AmplifyTMPartner Program in 2020, the world of work had begun a massive transformation. Over the past few years, this transformation rapidly accelerated, prompting new work models. This new challenge motivated businesses to continue to modernize their IT infrastructure to adjust to our new hybrid work reality. And the race to equip businesses and workers with the right tools has only just begun. The key to success: a future-ready channel that unlocks additional growth avenues, keeps innovation at the core and leads with purpose.
Embracing Change to Deliver Future-Ready Services

There's a famous Chinese proverb that says: "When the wind of change blows, some build walls, while others build windmills."­ This could not be more relevant to HP's new Workforce Services and Solutions (WSS) business. Last November, HP formed a new organization that combines hardware, software and services to deliver flexible, future-ready workforce solutions. We are now here at HP Amplify Partner Conference embracing change and delivering an important message to our channel partners: you are key to our mutual success. In this blog, Dave Shull, President of WSS, dives into the incredible growth opportunity and HP's commitment to helping our channel partners win.
Three Pillars of Innovation are Essential as a Channel-Driven Company in an Evolving Landscape

Put the words technology and innovation in the same sentence, and you’ll likely hear about product development. Products, alone, will always be crucial to any technology company’s success. But more and more, a rapidly growing area of opportunity lies in the experience that surrounds the purchase of a product or service. Read more on how these shifts are impacting sellers in the IT channel.

Featured Stories

HP CEO: First AI PCs Will Land In Second Half Of 2024, Adoption Will Take ‘Some Time’


Enrique Lores indicates that HP won’t brand its upcoming Meteor Lake-powered computers as AI PCs. Inste...

The 10 Hottest Black Friday Tech Deals And Sales For 2023


To help save you some time shopping for the holidays, CRN has rounded up 10 of the hottest Black Friday...

HP Reorganization: Kobi Elbaz To Lead New Global Channel And Sales Group


Kobi Elbaz, HP’s two-year global channel chief, says the reorganization will let the PC and print giant ...

HP Brings Poly, Distributors Into Amplify Program, Vowing New Era Of Partner Growth


HP execs talk to CRN about the biggest changes coming to the Amplify partner program, including the integrat...

Q3 Tech Stock Winners And Losers: Vertiv And Splunk Up, Quantum And Lumen Technologies Down


Tech industry stocks with the biggest price gains and losses in the first half of 2023 include Dell Te...

10 Big Announcements At HP Imagine 2023: From AI Studio Software To ‘Conference Room As-A-Service’


A new AI development software platform and 'conference room as-a-service' product w...

5 Ways Printing Is Becoming More Sustainable


CRN outlines five ways printing is becoming more sustainable, from improved toner technology to forest res...

6 Cool Printers Built For The Hybrid Work Era


CRN takes a look at six cool printers built for hybrid work from HP, Epson, Brother, Xerox, Canon and Lexmark...

HP SPOTLIGHT

AWARDS


2023 Tech Innovators Awards
Tech Innovators
2023 Edge Computing 100
Edge Computing 100
Channel Chiefs
CHANNEL CHIEFS
PPG 5 STAR
PPG 5 STAR
CEO OUTLOOK
CEO OUTLOOK
WOMEN OF THE CHANNEL
WOMEN OF THE CHANNEL
TECH INNOVATORS
TECH INNOVATORS
PRODUCTS OF THE YEAR
PRODUCT OF THE YEAR
EDGE COMPUTING 100
EDGE COMPUTING 100
MOBILE 100
MOBILE 100