HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.
Put the words technology and innovation in the same sentence, and you’ll likely hear about product development. Products, alone, will always be crucial to any technology company’s success. But more and more, a rapidly growing area of opportunity lies in the experience that surrounds the purchase of a product or service. Read more on how these shifts are impacting sellers in the IT channel.
Our latest HP Wolf Security Threat Insights Report reveals that archive files like .ZIP have overtaken Office as the top malicious file type for the first time. Archive files like .ZIP can easily be encrypted, making it easier for cybercriminals to conceal malware. They can also bypass detection tools, especially when coupled with HTML smuggling techniques, where convincing spoofed pages convince the user to deploy the malware on their own machines. Ultimately this means more malicious emails will land in users’ inboxes, putting organizations at risk of attack.
There's no question that sustainability is an increasingly urgent priority for corporations, as regulators, boards, investors and consumers demand more sustainable ways of doing business. But companies are not in sole control of whether they achieve their sustainability goals. Bringing sustainability into the core of B2B relationship building requires some education and new forms of exploration, but the benefits we enable by doing so are essential to our planet and full of opportunity.
From intentional security investments to the rise of “cyber hustlers,” HP Wolf Security experts predict what security trends will take precedence in 2023. Read on to learn what trends rose to the top, why they matter for security leaders, and how HP experts recommend that leaders prepare.
New HP Wolf Security report exposes stolen credentials selling on the Dark Web for price of a gallon of gas and the ironic "honor among thieves" as cybercriminals rely on dispute resolution services, $3k vendor bonds and escrow payments to ensure "fair" dealings.
HP's CEO officially welcomes peripheral giant Poly to the organization.
HP CEO Enrique Lores talks exclusively to CRN about incoming CCO and channel relationship.
HP names new Chief Commercial Officer; company veteran Luciana Broggi announces retirement.
HP plans new Oregon R&D site with focus on hybrid workforce.