HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

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Featured Content

In the Hybrid Race Ahead, Future-Ready Partners Will Be Poised to Win

When HP launched the AmplifyTMPartner Program in 2020, the world of work had begun a massive transformation. Over the past few years, this transformation rapidly accelerated, prompting new work models. This new challenge motivated businesses to continue to modernize their IT infrastructure to adjust to our new hybrid work reality. And the race to equip businesses and workers with the right tools has only just begun. The key to success: a future-ready channel that unlocks additional growth avenues, keeps innovation at the core and leads with purpose.
Embracing Change to Deliver Future-Ready Services

There's a famous Chinese proverb that says: "When the wind of change blows, some build walls, while others build windmills."­ This could not be more relevant to HP's new Workforce Services and Solutions (WSS) business. Last November, HP formed a new organization that combines hardware, software and services to deliver flexible, future-ready workforce solutions. We are now here at HP Amplify Partner Conference embracing change and delivering an important message to our channel partners: you are key to our mutual success. In this blog, Dave Shull, President of WSS, dives into the incredible growth opportunity and HP's commitment to helping our channel partners win.
Three Pillars of Innovation are Essential as a Channel-Driven Company in an Evolving Landscape

Put the words technology and innovation in the same sentence, and you’ll likely hear about product development. Products, alone, will always be crucial to any technology company’s success. But more and more, a rapidly growing area of opportunity lies in the experience that surrounds the purchase of a product or service. Read more on how these shifts are impacting sellers in the IT channel.
Harnessing the Power of Sustainable Impact to Unlock Partner Growth & Celebrating Sustainability Achievements with the HP Amplify Impact Awards

An increasing focus on sustainability regulations across the globe in 2023 underscore a growing emphasis on consistency, transparency and collaboration to accelerate climate action, human rights and digital equity. As companies and stakeholders face new tensions, many will be forced to weigh long-term sustainable impact goals against near-term financial considerations. Despite these complex challenges, one thing is certain: companies must focus on wide-scale collaboration as a business imperative to drive meaningful industry-wide change. This will be the key to navigating our current sustainability landscape.
2023 as-a-Service Trends

2023 will be a novel year for things like AI, battery tech and chip fab. It just so happens that the conditions are ripe for another area to boom: as-a-Service. As we look ahead, Dave Shull, President of HP Workforce Services and Solutions, reflects on what we can learn from the as-a-Service industry moving into 2023, focusing on three of the most enduring trends that we see emerging: adaptation, simplicity and trust.
HP Wolf Security Threat Insights Report

Our latest HP Wolf Security Threat Insights Report reveals that archive files like .ZIP have overtaken Office as the top malicious file type for the first time. ­ Archive files like .ZIP can easily be encrypted, making it easier for cybercriminals to conceal malware. They can also bypass detection tools, especially when coupled with HTML smuggling techniques, where convincing spoofed pages convince the user to deploy the malware on their own machines. Ultimately this means more malicious emails will land in users’ inboxes, putting organizations at risk of attack.

Featured Stories

5 Ways Printing Is Becoming More Sustainable


CRN outlines five ways printing is becoming more sustainable, from improved toner technology to forest res...

6 Cool Printers Built For The Hybrid Work Era


CRN takes a look at six cool printers built for hybrid work from HP, Epson, Brother, Xerox, Canon and Lexmark...

6 New 3-D Printers With Game-Changing Capabilities


A new level of capabilities is coming to the 3-D printer industry, thanks to a fresh batch of products tha...

HP Hires Qualcomm DEI Exec As New Chief Diversity Officer


Glenn Williams will join a company with ambitious DEI (diversity, equity, and inclusion) goals, taking over ...

HP’s Dave Shull: Workforce Central Will Help Partners Sell Services | CRN


In an interview with CRN, HP exec Dave Shull explains why Workforce Central is key to the company'...

How Enrique Lores Is Turning HP Into A Hybrid Work Powerhouse | CRN


CEO Enrique Lores is transforming HP into a hybrid work powerhouse by integrating Poly into its Amplify...

CEO Enrique Lores: HP’s Business Model Designed For ‘The Channel To Make Money With Us’ | CRN


HP Inc. CEO Enrique Lores explains to CRN why the vendor is more channel-friendly than rivals and how the...

HP To Roll Poly, Teradici And HyperX Into Amplify Partner Program This Fall | CRN


HP Inc. plans this fall to integrate its Poly, Teradici and HyperX businesses into the Amplify partner progr...

HP SPOTLIGHT

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Channel Chiefs
CHANNEL CHIEFS
PPG 5 STAR
PPG 5 STAR
CEO OUTLOOK
CEO OUTLOOK
WOMEN OF THE CHANNEL
WOMEN OF THE CHANNEL
TECHINCAL INNOVATORS
TECHINCAL INNOVATORS
PRODUCTS OF THE YEAR
PRODUCT OF THE YEAR
EDGE COMPUTING 100
EDGE COMPUTING 100
MOBILE 100
MOBILE 100