HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.
HP launched its first annual HP Work Relationship Index. The study, which surveyed more than 15,600 respondents across various industries in 12 countries, reveals the world's relationship with work is at a breaking point – and its effects are pervasive. Read more here.
As the workplace landscape evolves at an unprecedented pace, the need to understand diverse employee needs and equip them with the right technology and tools to support their work is more important than ever. By driving seamless connectivity, enhanced productivity, and robust security in the next era of work, organizations will enable their workforce to be a force for growth.
Ninety-one percent of parents reported concern about climate change, with a majority indicating the crisis has even impacted their perspective on having more children. The study also revealed that most parents are looking for companies to take action on climate change and are prioritizing sustainable practices and purchases.
When HP launched the AmplifyTMPartner Program in 2020, the world of work had begun a massive transformation. Over the past few years, this transformation rapidly accelerated, prompting new work models. This new challenge motivated businesses to continue to modernize their IT infrastructure to adjust to our new hybrid work reality. And the race to equip businesses and workers with the right tools has only just begun. The key to success: a future-ready channel that unlocks additional growth avenues, keeps innovation at the core and leads with purpose.
There's a famous Chinese proverb that says: "When the wind of change blows, some build walls, while others build windmills." This could not be more relevant to HP's new Workforce Services and Solutions (WSS) business. Last November, HP formed a new organization that combines hardware, software and services to deliver flexible, future-ready workforce solutions. We are now here at HP Amplify Partner Conference embracing change and delivering an important message to our channel partners: you are key to our mutual success. In this blog, Dave Shull, President of WSS, dives into the incredible growth opportunity and HP's commitment to helping our channel partners win.
Put the words technology and innovation in the same sentence, and you’ll likely hear about product development. Products, alone, will always be crucial to any technology company’s success. But more and more, a rapidly growing area of opportunity lies in the experience that surrounds the purchase of a product or service. Read more on how these shifts are impacting sellers in the IT channel.
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