HP Amplify Partner Program Evolves with New Initiatives to Simplify Partner Experience, Boost Growth and AI Knowledge

Today, partners have varying skillsets and needs, while at the same time, the typical customer journey continues to change rapidly with the average buyer experiencing nearly 30 pre-sale moments that aim to shape their purchase decisions. As the customer journey becomes more complex, HP is enhancing HP Amplify to simplify the partner experience, drive sustained long-term growth and boost AI knowledge.

Embracing Change to Deliver Future-Ready Services

The print market is undergoing a major transformation, driven by the rise of hybrid work, sustainability, and cybersecurity. How can print partners adapt and thrive in this changing landscape? In this article, George Brasher, SVP and COO, HP Print, shares his vision for the future of print. He outlines HP’s Future Ready Print strategy, which focuses on delivering a flexible, eco-friendly, and secure portfolio of print solutions, as well as empowering print partners with the tools, insights, and support they need for growth.

A Successful Channel Ecosystem is Driven by Partnership

The IT industry has experienced a profound transformation, shaped by rapid advancements in technology and evolving buying behaviors. Those who embrace a culture of partnership will find even greater opportunity for growth in today’s landscape.

HP Work Relationship Index

Flexible and Future-Ready: Empowering Workforce Success in the Next Era of Work

As the workplace landscape evolves at an unprecedented pace, the need to understand diverse employee needs and equip them with the right technology and tools to support their work is more important than ever. By driving seamless connectivity, enhanced productivity, and robust security in the next era of work, organizations will enable their workforce to be a force for growth.

In the Hybrid Race Ahead, Future-Ready Partners Will Be Poised to Win

When HP launched the Amplify^TMPartner Program in 2020, the world of work had begun a massive transformation. Over the past few years, this transformation rapidly accelerated, prompting new work models. This new challenge motivated businesses to continue to modernize their IT infrastructure to adjust to our new hybrid work reality. And the race to equip businesses and workers with the right tools has only just begun. The key to success: a future-ready channel that unlocks additional growth avenues, keeps innovation at the core and leads with purpose.