HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

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Featured Content

HP Introduces Industry's Most Robust Channel Intelligence Platform

New HP Amplify Data Insights platform enables partners to shape the customer experience and drive long-term growth strategies.
HP Amplify Impact Program Overview - 2021

HP's new Amplify ImpactTM program extends HP's Sustainable Impact strategy and invites partners to drive meaningful change across the global IT industry. Partners that pledge to join HP Amplify Impact will tap into HP's extensive knowledge, training and resources to assess and improve their own sustainability performance while optimizing sustainability-driven sales opportunities. HP has set an ambitious goal of enrolling at least 50 percent of its HP AmplifyTM partners in the voluntary program by 2025.
HP Wolf Security Rebellions & Rejections Report

This global HP Wolf Security study gives an insight into worrying workforce security trends that have arisen during the pandemic. More than ever employees are demanding less obtrusive security and IT teams are in need of the most advanced endpoint security tools to improve visibility and enable remote management.
HP Wolf Security Blurred Lines & Blindspots Report

This global HP Wolf Security study gives an insight into how the blurring of home and work lives have created increased cybersecurity risk. As we look to secure the new hybrid workplace HP Wolf Security provides defense-in-depth and enhanced protection, enabling IT teams to deliver user-friendly tools fit for the future of work.
Data, Technology and People Shifting Capabilities for the Hybrid World

Confidence and capabilities surrounding technology have grown tremendously. What's needed now? Tech solutions that reimagine our hybrid world.
HP Anti-Counterfeit & Fraud, Instant Ink with Planet Partners

Report highlights HP's seizure of hundreds of thousands of illegal counterfeit products in regions around the globe and how the company has accelerated its efforts especially online. According to in-depth interviews conducted with over 500 HP partners and distributors in multiple markets, HP's channel partners benefit from its anticounterfeit and fraud (ACF) program.
The Preference Paradox Every Partner Must Anticipate

Amid rapid digital transformation, customers want convenience and connection in buying experiences. For technology sellers, reaching customers anywhere demands data.
Latest HP Cybersecurity Threat Report Reveals Hackers Sharing Computer Vision Tools to Supercharge Capabilities

HP Wolf Security threat research team finds increasing cybercrime sophistication and a boom in monetization and hacking tools, while end users are still vulnerable to old tricks.

Featured Stories

HP’s Christoph Schell On Amplify Data Insights Launch, ‘Getting Better’ At Managing Supply Constraints


HP Chief Commercial Officer Christoph Schell spoke with CRN about the launch of HP Amplify Data Ins...

HP Launches Amplify Data Insights To Equip Partners With Analytics, Growth Opportunities


HP announced the Amplify Data Insights program for partners to get improved intelligence about gr...

HP CEO Enrique Lores On PC Shortages, Hybrid Work Opportunities And ‘Actively Looking’ For Acquisitions


HP CEO Enrique Lores discussed PC shortages, the Teradici acquisition, Windows 11, Apple’s enterprise ...

HP Doing ‘Anything We Can’ To Fulfill ‘Huge’ PC Demand: CEO Enrique Lores


HP CEO Enrique Lores said the company is working to fulfill its huge backlog of PC orders as component ...

HP CEO Lores: Commercial PC Growth Taking A Hit From Component Shortages


HP CEO Enrique Lores said that component shortages led to a drop in revenue for commercial PCs during...

HP Schedules Two Reinvent Partner Conferences, With In-Person Coming In March


HP Inc. scheduled its next two Reinvent partner conferences, including a digital event in September featuring M...

HP Unveils Chromebase All-In-One Desktop: 5 Things To Know


HP announced two new Chrome OS devices with the launch of the HP Chromebase AIO (All-In-One) desktop and the HP Chro...

Apple MacBook Air (M1) Vs. HP Spectre x360 14 (Intel)


CRN compares the new Apple MacBook Air (M1) vs HP’s Spectre x360 14 (with Intel Core i5 o...

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