HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

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Featured Content

The Evolution of Cybercrime: Why the Dark Web is Supercharging the Threat Landscape and How to Fight Back – an HP Wolf Security Report

New HP Wolf Security report exposes stolen credentials selling on the Dark Web for price of a gallon of gas and the ironic "honor among thieves" as cybercriminals rely on dispute resolution services, $3k vendor bonds and escrow payments to ensure "fair" dealings.
Making Sustainability a Key Part of B2B Sales Conversations

There's no question that sustainability is an increasingly urgent priority for corporations, as regulators, boards, investors and consumers demand more sustainable ways of doing business. But companies are not in sole control of whether they achieve their sustainability goals. Bringing sustainability into the core of B2B relationship building requires some education and new forms of exploration, but the benefits we enable by doing so are essential to our planet and full of opportunity.

HP Wolf Security Threat Insights Report

In the Q122 Threat Insights Report from HP Wolf Security, the threat team identifies a major uptick in Emotet malicious spam campaigns. By isolating threats that are bypassing detection tools and making it to user endpoints, our research team can monitor the evolving cybersecurity landscape and identify what businesses should look out for. Find out more about the latest threat trends here.
From Growing Supply Chain Attacks to Ransomware Gangs Putting lives at Risk: Top Cybersecurity Predictions for 2022

From ransomware pile-ons to increasingly commoditized supply chain TTPs, weaponized firmware exploits and targeted attacks on hybrid workers - the threat landscape is set to evolve at a worrying pace in the year ahead.
HP finds cybercriminals Excel-ing at tricking users

Stealthy techniques and growing Excel malware campaigns are putting victims in the crosshairs of ransomware gangs.
Paving the Way to Sustainability Through Collaboration

The scale of the IT industry has rapidly accelerated since this same time in 2020, and with it, the industry’s opportunity to put responsibility and impact at the forefront of corporate consciousness. As customer demand, business operations and strategies evolve to become digital-first for the hybrid world, data tells us that sustainability and equitability are now imperatives in that equation. We are pushing hard for progress and are eager to empower our partners in their own journeys toward a more sustainable, just future.
Low Impact Footprint, High Impact Prints with HP EvoCycle

Andy Binder, HP Vice President & General Manager of Toner Supplies, talks to CRN about HP EvoCycle - a new sustainable cartridge that combines reused and recycled components, helping businesses and public agencies contribute to a circular economy.
HP Wolf Security Out of Sight & Out of Mind Report

This global HP Wolf Security Report– Out of Sight & Out of Mind – reveals how the rise of hybrid work is changing user behavior and creating new cybersecurity challenges for IT departments. The research shows that a growing number of users are buying and connecting unsanctioned devices outside of IT's purview. It also highlights that threat levels are rising, with attackers increasingly successful at bypassing defenses and tricking users into opening phishing links and malicious emails.
HP Introduces Industry's Most Robust Channel Intelligence Platform

New HP Amplify Data Insights platform enables partners to shape the customer experience and drive long-term growth strategies.
HP Wolf Security Rebellions & Rejections Report

This global HP Wolf Security study gives an insight into worrying workforce security trends that have arisen during the pandemic. More than ever employees are demanding less obtrusive security and IT teams are in need of the most advanced endpoint security tools to improve visibility and enable remote management.

Featured Stories

Cybercriminal Groups Now Selling Malware Kits To Amateur Hackers For Less Than $10: HP Report | CRN


HP reports says cybercriminals are selling malware its for $10

HP Shuts Down Russia Operations Over Ukraine War


The company’s Russia business netted $1 billion in 2021, but CEO Enrique Lores says HP will add t...

HP Posts Steady Q2, Despite Notebook Slump


HP posts strong second quarter results but consumer sales slow

HP Stock Surges As Buffett’s Berkshire Hathaway Takes Stake


Berkshire Hathaway makes giant HP stock purchase and gets an 11.4% share of the company

HP CEO Enrique Lores On Poly Possibilities, Supply Chain And A ‘Once In A Generation Opportunity’


HP CEO Enrique Lores said HP's $3.3 billion acquisiton of Poly will drive “significant” returns f...

Videoconferencing Blockbuster: HP Inc. To Acquire Poly For $3.3B


HP buys peripheral giant Poly for $3.3 billion

HP’s $3.3B Acquisition Of Poly: Six Things You Need To Know


HP is hoping to change the post-pandemic hybrid work landscape with its $3.3 billion acquisition of Pol...

HP Nets $17B In Q1 Revenue With Big Boost From PCs


Tech giant sees print business dwindle as supply chain woes stifle delivery; channel partners can count ...

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