HP Amplify, a first-of-its kind global channel partner program, is optimized to drive dynamic partner growth and deliver consistent end customer experiences. This award-winning and trusted program is built on a single, integrated structure. HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

Connect with us

Follow Us on Facebook - https://www.facebook.com/HP Follow Us on LinkedIn - https://www.linkedin.com/company/hp Follow Us on Twitter - https://twitter.com/HP Watch Us on YouTube - https://www.youtube.com/hp

Videos

Featured Content

2023 as-a-Service Trends

2023 will be a novel year for things like AI, battery tech and chip fab. It just so happens that the conditions are ripe for another area to boom: as-a-Service. As we look ahead, Dave Shull, President of HP Workforce Services and Solutions, reflects on what we can learn from the as-a-Service industry moving into 2023, focusing on three of the most enduring trends that we see emerging: adaptation, simplicity and trust.
Harnessing the Power of Sustainable Impact to Unlock Partner Growth & Celebrating Sustainability Achievements with the HP Amplify Impact Awards

An increasing focus on sustainability regulations across the globe in 2023 underscore a growing emphasis on consistency, transparency and collaboration to accelerate climate action, human rights and digital equity. As companies and stakeholders face new tensions, many will be forced to weigh long-term sustainable impact goals against near-term financial considerations. Despite these complex challenges, one thing is certain: companies must focus on wide-scale collaboration as a business imperative to drive meaningful industry-wide change. This will be the key to navigating our current sustainability landscape.
Three Pillars of Innovation are Essential as a Channel-Driven Company in an Evolving Landscape

Put the words technology and innovation in the same sentence, and you’ll likely hear about product development. Products, alone, will always be crucial to any technology company’s success. But more and more, a rapidly growing area of opportunity lies in the experience that surrounds the purchase of a product or service. Read more on how these shifts are impacting sellers in the IT channel.
HP Wolf Security Threat Insights Report

Our latest HP Wolf Security Threat Insights Report reveals that archive files like .ZIP have overtaken Office as the top malicious file type for the first time. ­ Archive files like .ZIP can easily be encrypted, making it easier for cybercriminals to conceal malware. They can also bypass detection tools, especially when coupled with HTML smuggling techniques, where convincing spoofed pages convince the user to deploy the malware on their own machines. Ultimately this means more malicious emails will land in users’ inboxes, putting organizations at risk of attack.
Magniber Ransomware Adopts JavaScript, Targeting Home Users with Fake Software Updates

Magniber ransomware has been targeting home users with fake security updates. Our research team spotted threat actors creating websites promoting fake antivirus and #security updates – downloading malicious files containing JavaScript that initiated an intricate infection with the file-encrypting malware. Find out more here.
Making Sustainability a Key Part of B2B Sales Conversations

There's no question that sustainability is an increasingly urgent priority for corporations, as regulators, boards, investors and consumers demand more sustainable ways of doing business. But companies are not in sole control of whether they achieve their sustainability goals. Bringing sustainability into the core of B2B relationship building requires some education and new forms of exploration, but the benefits we enable by doing so are essential to our planet and full of opportunity.

Featured Stories

HP Partners Win Big In Europe, Africa And Australia In First Amplify Impact Awards


In an exclusive interview, HP Inc. Channel Chief Kobi Elbaz says the awards represent the next step in recog...

HP CEO Lores: Hybrid Work Is ‘Driving Innovation Across Our Portfolio’


More than 900 HP employees opted into a voluntary early retirement program with enhanced benefits in the ...

Dave Shull On Why HP Partners Need to ‘Change The Dialogue’ With Customers And The ‘Astonishing’ Road Ahead | CRN


New HP President of Workforce Services and Solutions Dave Shull has already met with dozens of HP partners i...

3 Big Ways HP Amplify Is Driving Partner Profits | CRN


Channel News 3 Big Ways HP Amplify Is Driving Partner Profits Dylan Martin February 16, 2023, 04:03 PM EST ...

AWARDS


Channel Chiefs
CHANNEL CHIEFS
PPG 5 STAR
PPG 5 STAR
CEO OUTLOOK
CEO OUTLOOK
TECHINCAL INNOVATORS
TECHINCAL INNOVATORS
PRODUCTS OF THE YEAR
PRODUCT OF THE YEAR
EDGE COMPUTING 100
EDGE COMPUTING 100
MOBILE 100
MOBILE 100